Mikaela Haage

Illustrations Sambla

Next

Sambla

Illustrations

Helping Sambla find a warmer, more playful expression: 13 illustrations built on the new brand guidelines for their rebrand.

Deliverables
Illustrations
Client
Sambla Group
Brands
Sambla, Rahalaitos
Two hands giving a high five on a purple background.

The creative process

Based on the established creative brief, I created simplified, hand-drawn illustrations featuring organic and expressive shapes and action lines to convey movement. I worked within Sambla’s new colour palette and adapted the illustrations to create a cohesive visual language across the platform and app, ensuring they worked effectively across different contexts and backgrounds.

A pencil sketch of the piggy bank.
A first coloured version of the piggy bank.
The final piggy bank with gold coins.

I had creative freedom throughout and refined the concepts in feedback sessions with the team, which left room to play and explore variations, like these doors opening in different ways.

A series of yellow doors opening step by step.

The illustration set

A clipboard with a checklist
Cherries
A yellow warning sign
A hand holding a bank card
A fist bump
A piggy bank with gold coins
Two hands toasting with coffee cups
A hand holding a telescope
A stack of gold coins
An umbrella over coins
A hand holding a phone with a padlock
A high five
A pair of purple doors, one closed and one open

Colour variations

Multiple colour variations were developed to ensure the illustrations could be adapted consistently across the different brands within Sambla Group, including Sambla and Rahalaitos.

Two hands toasting with coffee cups, in purple
The coffee toast in red
The coffee toast in green
A hand holding a telescope, in purple
The telescope in red
The telescope in green
The open door in purple, red and green.

On the web

sambla.se: “Så fungerar Sambla”, three steps illustrated with the clipboard, the telescope and the high five. rahalaitos.fi: the same three steps with the illustrations in Rahalaitos’ green.
A Google search for Sambla: the sponsored result shows a row of the illustrations. A guide on sambla.se about consolidation loans, illustrated with the telescope.
samblagroup.com on a phone: “We guide, you decide”, with the high five among the photos. The Sambla app asking for a rating, illustrated with the high five. The Sambla app asking to turn on notifications, illustrated with the cherries.

There’s more

I’m currently creating ten more illustrations for Sambla in the same visual style.
Get in touch if you’d like a sneak peek.

A thumbs up
Next project